Terrify with Style: Your Ultimate Pennywise Makeup Tutorial

Pennywise, the dancing clown from Stephen King’s *IT*, is one of the most iconic and terrifying characters in horror history. Whether you’re gearing up for Halloween, a cosplay event, or simply want to unleash your inner demon, mastering the Pennywise makeup look is a surefire way to turn heads and send shivers down spines. This comprehensive guide will walk you through each step, from gathering your materials to perfecting the chilling details, ensuring your Pennywise transformation is both accurate and unforgettable. Prepare to float… because we’re diving in!

Why Pennywise Makeup is So Effective

The effectiveness of Pennywise’s makeup lies in its masterful blend of innocence and horror. The exaggerated features, stark white face, and unsettling red accents create a jarring contrast that immediately puts viewers on edge. The makeup plays a crucial role in transforming a seemingly harmless clown into a terrifying entity capable of manipulating and preying on children’s fears. By understanding the key elements of the look, you can replicate this unsettling effect and truly embody the essence of Pennywise.

What You’ll Need: Your Pennywise Makeup Arsenal

Before you begin your transformation, gather all the necessary materials. Having everything readily available will streamline the process and prevent any mid-makeup panic.

* **White Face Paint:** This is the foundation of your Pennywise look. Opt for a high-quality, cream-based white face paint for smooth, even coverage. Ben Nye, Mehron, and Kryolan are reputable brands known for their professional-grade products. Avoid cheap, water-based paints that can be streaky and uncomfortable.
* **Red Face Paint:** Crucial for the iconic lines and detailing. Again, choose a high-quality, cream-based formula for best results.
* **Black Face Paint:** For outlining and adding depth to the eyes and mouth.
* **Setting Powder:** Translucent setting powder is essential to set the face paint and prevent it from creasing, smudging, or transferring. Ben Nye Neutral Set is a popular choice.
* **Setting Spray:** Further helps to lock in the makeup and increase its longevity. Urban Decay All Nighter is a well-regarded option.
* **Makeup Sponges:** For applying the white face paint evenly. Use disposable sponges to avoid contamination.
* **Makeup Brushes:** A variety of brushes will be needed, including:
* **Large, fluffy brush:** For applying setting powder.
* **Small, angled brush:** For precise lines and details with red and black paint.
* **Medium-sized brush:** For blending and shading.
* **Red Nose:** While you can paint a red nose, a prosthetic nose can add a more realistic and dramatic effect. Consider purchasing a pre-made red clown nose or sculpting one yourself using clay or latex.
* **Bald Cap (Optional):** If you want to completely replicate Pennywise’s look, a bald cap is essential. Ensure it matches your skin tone and is applied smoothly without wrinkles.
* **Spirit Gum (Optional):** For adhering the bald cap or prosthetic nose.
* **Spirit Gum Remover (Optional):** For safely removing the bald cap or prosthetic nose.
* **Red Wig (Optional):** If you’re not using a bald cap, a bright red wig with a receding hairline is crucial for capturing Pennywise’s signature hairstyle. Look for wigs specifically designed for clowns or cosplay.
* **Contact Lenses (Optional):** Pennywise’s eyes are a piercing yellow. If you want to take your transformation to the next level, consider wearing yellow or amber-colored contact lenses. *Consult with an eye doctor before wearing contact lenses for the first time.* Improper use can lead to serious eye infections.
* **Makeup Remover:** For safely and effectively removing all traces of face paint.
* **Cotton Pads and Swabs:** For cleaning up mistakes and applying makeup remover.
* **Mirror:** A well-lit mirror is essential for precise application.
* **Reference Photos:** Keep reference photos of Pennywise’s makeup handy to ensure accuracy.

Step-by-Step Pennywise Makeup Tutorial: Unleash the Clown Within

Now that you have your materials, let’s get started! Follow these detailed steps to transform yourself into the terrifying Pennywise.

**Step 1: Prepare Your Canvas**

* **Cleanse Your Face:** Start with a clean, dry face. Wash your face with a gentle cleanser to remove any dirt, oil, or makeup. Pat your skin dry.
* **Moisturize (Optional):** If you have dry skin, apply a light, oil-free moisturizer. Allow it to absorb completely before proceeding. Avoid heavy creams, as they can interfere with the face paint.
* **Apply Bald Cap (Optional):** If you’re using a bald cap, apply it now. Follow the instructions that come with your bald cap. Generally, this involves applying spirit gum to your hairline and carefully adhering the cap. Ensure it’s smooth and wrinkle-free.

**Step 2: The White Foundation**

* **Apply White Face Paint:** Using a makeup sponge, apply a generous layer of white face paint to your entire face, including your eyelids, lips, and ears (if visible). Work in thin layers, blending each layer thoroughly to avoid a cakey appearance. Don’t forget the back of your neck if it will be visible. Continue building the coverage until you achieve a completely opaque white base.
* **Even Coverage is Key:** Pay close attention to achieving even coverage. Any unevenness in the white base will be amplified when you add the details later.

**Step 3: Setting the Stage**

* **Apply Setting Powder:** Once the white face paint is completely dry (this may take a few minutes), generously apply translucent setting powder using a large, fluffy brush. Focus on areas prone to creasing, such as under the eyes and around the mouth. This will help to set the paint and prevent smudging.
* **Bake (Optional):** For extra insurance against creasing, you can “bake” the setting powder. This involves applying a thick layer of powder, allowing it to sit for 5-10 minutes, and then dusting off the excess. This technique helps to absorb oil and create a flawless finish.

**Step 4: The Iconic Red Lines: Forehead**

* **Locate the Center:** Find the center of your forehead, just above the bridge of your nose.
* **Draw the Arches:** Using a small, angled brush and red face paint, draw two upward-curving arches starting from the center of your forehead. The arches should follow the natural curve of your eyebrows but extend higher and wider, creating a more dramatic effect. The inner points should almost meet in the center, forming a subtle diamond shape above your nose. Refer to your reference photos to accurately capture the shape and placement.
* **Precise Lines:** Focus on creating sharp, clean lines. Any wavering or blurring will detract from the overall effect. If you make a mistake, use a cotton swab dipped in makeup remover to correct it.

**Step 5: The Iconic Red Lines: Eyes**

* **Start from the Inner Corner:** Begin at the inner corner of your eye, close to your tear duct.
* **Extend Downward:** Using the same small, angled brush and red face paint, draw a thin, downward-curving line that extends from the inner corner of your eye down towards the corner of your mouth. The line should follow the natural curve of your cheekbone. Repeat on the other side.
* **Symmetry is Important:** While perfect symmetry isn’t essential, strive for a reasonable balance between the two sides. Minor imperfections can actually add to the unsettling nature of the look.
* **Adjust Thickness:** Vary the thickness of the lines based on your reference pictures. Some interpretations have thinner lines while others are bolder.

**Step 6: Defining the Eyes**

* **Black Eyeliner (Optional):** You can use black eyeliner to further define your eyes. Apply a thin line along your upper lash line, extending slightly outwards at the corner. This will help to make your eyes appear more intense and menacing. Blend gently for a smokier look.
* **Black Eyeshadow (Optional):** Add depth and dimension to your eyes by applying black eyeshadow to your eyelids and blending it into the crease. This will create a more dramatic and unsettling look. Use a blending brush to soften the edges and avoid harsh lines.

**Step 7: The Sinister Smile**

* **Exaggerated Lines:** This is where Pennywise’s evil grin comes to life. Using a small, angled brush and black face paint, extend the corners of your mouth outwards and upwards. Create jagged, uneven lines that mimic the appearance of a wide, unnatural smile. The lines should extend far beyond your natural lip line, almost reaching your cheeks.
* **Adding Teeth:** Within the black extensions of your smile, you can add small, jagged white “teeth” using white face paint and a fine-tipped brush. These teeth should be irregular and spaced unevenly to create a more grotesque and unsettling effect. Don’t overdo it with the teeth; a few strategically placed ones will be more effective than a full row.
* **Shading (Optional):** To add depth and dimension to the smile, you can use a small brush and black eyeshadow to shade around the edges of the black lines. This will create the illusion of depth and make the smile appear even more menacing.

**Step 8: The Red Nose**

* **Apply Red Paint (If Painting):** If you’re painting your nose, use a makeup sponge or brush to apply a thick layer of red face paint to the tip of your nose. Ensure the color is vibrant and opaque. Blend the edges slightly to avoid harsh lines.
* **Attach Prosthetic Nose (If Using):** If you’re using a prosthetic nose, apply spirit gum to the back of the nose and carefully attach it to your face. Hold it in place for a few minutes to allow the spirit gum to dry completely.

**Step 9: Finishing Touches**

* **Setting Spray:** Once you’re satisfied with your makeup, generously apply setting spray to your entire face. This will help to lock in the makeup and increase its longevity. Allow the spray to dry completely.
* **Wig and Costume:** Put on your red wig (if using) and complete your Pennywise transformation with a creepy clown costume. The costume should be tattered, stained, and slightly oversized to enhance the unsettling effect.
* **Contact Lenses:** If you are using contact lenses, insert them carefully before any final setting spray or adjustments. Ensure hands are clean and follow instructions from your eye doctor.
* **Practice Your Creepy Smile:** Now that you’re fully transformed, practice your creepy Pennywise smile and menacing glare in the mirror. The key is to embody the character’s unsettling personality.

**Step 10: Removal**

* **Gentle Approach:** Removing heavy makeup requires a gentle and thorough approach to avoid irritating your skin.
* **Makeup Remover:** Use a dedicated makeup remover designed for heavy makeup or face paint. Apply it generously to your face and allow it to sit for a few minutes to dissolve the makeup.
* **Wipe Away:** Gently wipe away the makeup with cotton pads or a soft cloth. Avoid rubbing aggressively, as this can irritate your skin.
* **Repeat:** Repeat the process until all traces of face paint are removed.
* **Cleanse:** Wash your face with a gentle cleanser to remove any remaining residue.
* **Moisturize:** Apply a moisturizer to rehydrate your skin.
* **Spirit Gum Removal:** If you used spirit gum, use a dedicated spirit gum remover to dissolve the adhesive. Gently peel off the bald cap or prosthetic nose.

Tips and Tricks for a Terrifying Transformation

* **Reference Photos are Your Best Friend:** Keep reference photos of Pennywise’s makeup handy throughout the entire process. Pay close attention to the details, such as the shape of the lines, the placement of the red nose, and the overall expression.
* **Practice Makes Perfect:** Don’t be discouraged if your first attempt isn’t perfect. Practice the makeup look a few times before your event to perfect your technique and build your confidence.
* **Invest in Quality Products:** Using high-quality face paint and makeup brushes will make a significant difference in the final result. Cheap products can be streaky, difficult to blend, and uncomfortable to wear.
* **Don’t Be Afraid to Experiment:** While it’s important to stay true to the overall look of Pennywise, don’t be afraid to experiment with different techniques and styles to create a unique interpretation.
* **Consider Your Audience:** Keep your audience in mind when creating your Pennywise makeup look. If you’re attending a family-friendly event, you may want to tone down the gore and horror. If you’re attending a horror convention, you can go all out.
* **The Eyes Have It:** Pennywise’s eyes are chilling. Consider the eye-liner style and color contacts to create the maximum scary effect.
* **Use Stencils:** For beginners struggling with freehand accuracy, forehead line stencils can be a big help.
* **Seal Your Work:** Between layering different colors or setting with powder, use a sealant spray. This protects the previous layers and makes the entire makeup job more durable.
* **Makeup Experience:** If you’re not confident in your makeup skills, consider hiring a professional makeup artist to create your Pennywise look. This will ensure a flawless and terrifying transformation.

Variations on the Pennywise Theme

While the classic Pennywise look is iconic, there are several variations you can explore to create a unique and personalized interpretation.

* **IT (2017) vs. IT Chapter Two (2019):** The makeup design for Pennywise in the two recent *IT* movies differs slightly. Pay attention to the nuances in the line placement, the shape of the mouth, and the overall expression to choose your preferred version.
* **Gender-Bender Pennywise:** Challenge gender norms by creating a female Pennywise look. This can involve adding feminine touches to the makeup, such as longer eyelashes or more defined eyebrows, while still maintaining the core elements of the character.
* **Gorey Pennywise:** Amp up the horror by adding gore and special effects to your Pennywise makeup. This can include adding fake blood, wounds, and prosthetics to create a more gruesome and terrifying appearance. This variation is definitely not for the faint of heart!
* **Glam Pennywise:** A fun and creative twist could be a glamorous, glittery Pennywise! Use shimmery whites, reds, and blacks, and even add some strategically placed gems. This is perfect for a party where you want to be spooky but also stylish.

Safety First: Protecting Your Skin and Eyes

* **Patch Test:** Before applying any face paint, perform a patch test on a small area of your skin to check for allergic reactions. Apply a small amount of paint to your inner arm and wait 24 hours. If you experience any redness, itching, or irritation, do not use the product.
* **Avoid Eye Contact:** Be careful not to get face paint in your eyes. If you do, rinse immediately with plenty of water.
* **Remove Makeup Thoroughly:** Always remove all traces of face paint after use. Leaving makeup on overnight can clog your pores and lead to breakouts.
* **Consult a Doctor:** If you experience any skin irritation or allergic reaction, consult a doctor.

Conclusion: Float On, and Terrify!

With this comprehensive guide, you’re now equipped to create a truly terrifying Pennywise makeup look. Remember to take your time, pay attention to the details, and most importantly, have fun! Embrace your inner clown and prepare to unleash a wave of fear and fascination. Now go forth, and let your Pennywise transformation float on!